Our Services / Market Research

Smarter Market Intelligence for Better Business Decisions

Manufacturers thrive on feedback—whether it’s for a new product, an underperforming solution, or a struggling service. But gathering meaningful insights isn’t always as simple as sending out surveys or offering gift card incentives. For niche products and specialized markets, a more direct and strategic approach is needed.

At N-Squared, we take market intelligence to the next level, combining human expertise, advanced technology, and AI-driven tools to deliver detailed, accurate, and timely insights.

How We Gather Intelligence

We use a mix of proven techniques to collect valuable market data:

• Human Intelligence (HUMINT) – Direct conversations with key stakeholders and end users
• Technical Intelligence (TECHINT) – Insights on technology, product specs, and industry trends
• Open-Source Intelligence (OSINT) – Analysis of publicly available data (articles, interviews, reports, etc.)
• AI-Powered Data Indexing – Rapid processing of vast amounts of information for deeper insights

Turning Data into Action

Collecting information is just the first step—understanding it is what drives results. Our analysis process helps businesses make smarter decisions by identifying key trends, challenges, and opportunities.

• Need raw data? We can provide intelligence for your team to analyze in-house.
• Need expert analysis? We deliver actionable insights to help you make informed business moves.

SWOT & PESTEL Analysis: A Clearer Path Forward

One of our most requested services is SWOT analysis, which evaluates:

• Strengths – What’s working in your favor?
• Weaknesses – Where are the challenges?
• Opportunities – Where can you grow?
• Threats – What risks should you consider?

For a broader market perspective, we also offer PESTEL analysis, which examines:

• Political – Regulations, taxes, trade policies
• Economic – Inflation, tariffs, exchange rates
• Social – Consumer beliefs, market perceptions
• Technological – Cybersecurity, automation trends
• Environmental – Sustainability, e-waste concerns
• Legal – Compliance, certifications, intellectual property

Let’s Find the Answers You Need

Whether you’re launching a new product, revamping a struggling one, or looking for a competitive edge, N-Squared is here to help. We don’t just gather data—we turn it into strategic, actionable intelligence that fuels growth.

Ready to gain real insights? Let’s talk.